‘Heavy’ snow causes chaos in Bristol and Chippenham

Most news organisations are reporting that heavy snow is causing travel chaos around the country. My local news, BBC Points West, told me that there was heavy snow in Wiltshire including Chippenham, where I work, and various other towns around the county.

What I want to know is what counts as heavy snow these days? Because last time I checked 1″ of snow is not considered heavy. I wonder what the news would call it if we actually had some proper snow in this country.

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